Optical Disc Replication

DVD-5, DVD-9, DVD-10 optical disc replication, CD-Audio and CD-ROM optical disc replication.

Marketing | Business Cards | Catalogs

We offer standard CD, mini-CD, special cut CD’s and business card CD-ROM along with blank media and blank screen-printed media. With locations in both the U.S., Hong Kong and Taiwan Full Service Media can offer the highest quality at extremely competitive prices.

• Short-Run Duplication (500 to 1000 copies)
• High-volume Replication
• Stock & Custom Packaging

MARKETING

The CD/DVD are perhaps one of today's most powerful marketing tools. The penetration of CD-ROM drives has exploded. Nearly every business now has a CD/DVD drive.

That means that for very little cost, you can deliver large amounts of information including text, graphics, audio and high-quality video – to your best prospects and customers.

The cost to produce and replicate CD's and DVD's has dropped tremendously in recent years, making the power of CD/DVD marketing accessible to most companies. CD/DVD can't be beat as a sales and promotional tool for your business. No other medium combines the low cost, storage capacity and ability to deliver direct links to web sites.

A recent study by American Opinion Research found that nine of 10 users said if a CD-ROM catalog were available from their regular supplier (of any product) free of charge, they would request it.

You may be saying, "why should we create a CD when all our information is on the web?" There are many reasons. First and most important, you must still get traffic to your site. A CD is intrusive – it's delivered in person or through the mail. A CD/DVD goes to the user. The colorful packaging immediately grabs attention and delivers benefits for visiting the site.

With the importance of the web today, a CD/DVD can be used to cut through the clutter of millions of web sites and deliver a direct link to your web site. Imagine delivering your prospects a colorfully packaged CD/DVD that includes video testimonials, product demos and other reasons for visiting your web site. After they're sold on the benefits, they simply link to your site with the click of an icon on the CD/DVD.

Other benefits of the web link on the CD/DVD allow you to:
• Provide forms that can be completed "off-line" then delivered via the Internet with the click of the mouse.

• Provide updates of CD/DVD data

• It's high storage capacity and low reproduction costs mean you can deliver full-motion video directly to your target audience.

Benefits of CD/DVD
Speed. Drive speed has increased making “video on CD/DVD” an effective promotional tool.

Low Cost. CD/DVD's often cost less to produce and mail than a traditional print brochure. In fact, you can replicate, package and mail a CD/DVD for less than $1.

Capacity. A single CD can hold 650 megabytes of information. That's equivalent to about 400 diskettes, 25,000 pages of text, 12 scanned images or 72 minutes of full-motion video. This information can be presented in a variety of creative and compelling ways.

DVD- single layer (DVDS): up to 4.7 GB of data or roughly 130 minutes of video. Double layer (DVD9) up to 8.5 GB or roughly 240 minutes of video.

Quality. A CD/DVD delivers much higher resolution video than the web.

Interactivity. You can include searchable databases, audio and video responses and much more.

Easy Authoring. Today’s new authoring tools and digital input devices such as scanners and cameras make CD/DVD development easy and inexpensive.

Perceived Value. CD's and DVD's consistently sell for $10 to hundreds of dollars.

Unique. Another important benefit of a CD/DVD is that you can deliver it directly to your best prospects. Unlike traditional direct mail, a colorfully packaged CD/DVD arrives in the mail and grabs attention.

What can you include?
Just about anything you can scan or load into the computer can be included such as existing corporate videos, annual reports, collateral material, advertisements, forms, databases and product photos.
Typical Applications include
• Product and service catalogs
• Sales presentations
• Sales promotions
• Training
• The ideas are endless as the kind of information that can be included. Here's some thought starters . . .
• Product demonstrations
• Interviews with company executives
• Interviews with customers
• Direct links to websites
• Order forms (that are then delivered via the web)

Creating a CD or DVD is easy.
Creating your own CD/DVD is easy. Precise-Full Service Media can create and produce your CD. This would start by discussing your objectives and current "assets" that may be included on the CD. This could include photos, text, video clips, sound clips and web site links. You may also want to put your web site on the CD. Based on our objectives, we would discuss the "user experience" and exactly what you want the user to see and do when they insert your CD into the drive. Often companies want sound and images to start immediately. Maybe the company president walks on to the screen and welcomes the user. You may want your logo to be animated, spinning across the screen with music playing in the background. Nearly anything is possible.

Along with this "opening sequence" we would create an infrastructure so your assets – the video clips, brochures, photos, etc. – can be easily accessed.

How Much?
Budget is based on the complexity of the presentation, the amount of video and the degree of “finish” of the materials you provide. A professional-quality CD presentation can be created for as little as $500 up to $50,000.

Distribution
Distribution is just as important as the authoring. This is where companies can shine and lead the pack. Most companies don't take the time to think out of the box on the subject of distribution. Creative distribution can go along way towards increasing awareness for your offering and lifting you above the competition. Some ideas include:
• Personal distribution by sales team to prospects
• Direct mail with invitation or other call to action
• Direct mail with a special “code” for entry into a contest
• Free through retail stores
• A free with purchase
• “Ride-along” with another product (e.g. included in box)
• Hand out at sponsored events (such as sporting events, concerts, fairs, festivals, etc.)
• Movie theaters
• Trade shows
• Conferences
• “Street Team” distribution at malls, street corners, etc.

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MINI & BUSINESS CARD CDs and DVDs

With CD's and DVD's drives quickly becoming commonplace, CD’s and DVD's are now cost-effective marketing tools. The CD Business Card takes marketing with CD to the next level. Its unique size and full functionality immediately grab attention and place your company on the cutting edge – ahead of the competition! 3" Mini ROund DVD's are also available for the same purpose.

• Holds 40Mb to 100Mb of data.
• 3" Mini ROund holds up to 1.8 GB of data
• Include video, audio, web pages – you name it!
• Inexpensive to mail.
• Carry in your shirt pocket.
• Insert your business-card in the plastic sleeve for the ultimate sales tool.
• Clear plastic sleeve is the standard packaging option.
• Plays in any tray-loading CD-ROM drive.
• Custom shapes and sizes are available.
• Minimum order 1000. For lower quantities, try our CD-R Business Card. Burn them yourself or let us do it.

Precise-Full Service Media provides all the services you need to create powerful promotional campaigns using the CD Business Card including replication, packaging, fulfillment and mailing.

The ideas for CD Business Cards or mini DVD's are endless . . .
Sales presentations
Trade show premiums
Web site promotions
Electronic press kits
Software demos
Magazine inserts
Product hang tags
Cause-marketing
Business opportunities
Electronic brochures
Artist portfolios
Trading cards
Video presentations
Event guides
Sales person introductions
New product launches
User manuals
Annual reports

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CATALOGS ON CD

Imagine providing your clients and prospects with an interactive CD catalog at a fraction of the cost of printing a paper catalog. This interactive CD catalog will not only allow your prospects to view your products, but will also give them the opportunity to log on to your Web site at the touch of a button. This gives you the ability to offer special promotions that might change on a daily basis, a flexibility not available with traditional print catalogs. This combination of flexibility and attractive packaging provides your prospects an interactive experience guaranteed to produce sales. Precise-Full Service Media can handle all aspects of CD development, design and production.

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